IoDogs.com first started with the creation of a dog shampoo product by Mr. Grimes. Grimes first developed it for a pharmaceutical company and then marketed it in the U.K after it got excellent reviews. Many dogs were winning shows as a result. The IsleofDogs team decided to acquire the rights to Mr. Grimes’ product and launched a canine grooming system that would best treat each dog’s individual coat needs. The grooming system, a complete coat and skin system based on two natural raw materials, evening primrose oil and royal jelly, would provide dogs with a comprehensive coat and skin care offering.

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